Top 5 Free-to-Play iOS Games in Europe: Q1 2025

In the first quarter of 2025, the free-to-play gaming landscape on iOS in Europe saw notable performances from several popular titles. Here’s a detailed look at the top five games based on their downloads, revenue, and active user trends.

Block Blast！ from Hungry Studio saw a peak in weekly revenue at approximately $100K in late January, followed by a decline to zero by March. Weekly downloads started strong with over 1.1M in late December but gradually decreased to about 405K by the end of March. Active users, however, remained relatively stable, starting at 13.6M and ending the quarter at 13.4M.

Township, developed by Playrix, maintained a robust weekly revenue around $1.2M to $1.4M throughout the quarter. Downloads began at 530K, tapering to 216K by March. Active users showed resilience, starting at 2.6M and ending slightly lower at 2.7M.

Color Block Jam by Rollic Games experienced significant growth in revenue, starting at $1.5K and reaching approximately $459K by the end of March. Downloads mirrored this trend, beginning at 7.4K and peaking at 422K. Active users also climbed steadily from 5.4K to over 1.1M during the quarter.

Roblox from Roblox Corporation demonstrated a strong start with weekly revenue at $3.9M, which then decreased sharply to around $142K by March. Downloads followed a downward trend from 379K to 190K, while active users fluctuated slightly, ending at 12.7M.

Finally, Perfect Tidy by ABI GLOBAL LTD. saw a steady decline in revenue, beginning at $8.7K and dropping to $3.7K by the end of the quarter. Downloads decreased from 358K to 98K, with active users following a similar pattern, starting at 1M and concluding at 580K.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic free-to-play gaming market in Europe. For more detailed analytics and trends, visit Sensor Tower's platform.